With over 12 years of experience, I help business leaders and teams turn vision into action.

At Bain & Company, I worked with 50+ companies across Europe and the US, developing successful go-to-market strategies, optimizing revenue and CRM, and driving commercial transformations in sectors like Consumer Goods, Tech, Horeca, Retail, and Beauty.

In corporate leadership roles, I reshaped and executed multi-channel commercial strategies and spearheaded the global transformation of a Tech & Digital Services division —accelerating growth and creating substantial business value.

My approach blends strategic, data-driven thinking with pragmatic execution —the discipline of a seasoned manager and the drive of a business owner.

Today, I support those who lead, decide, and build. Whether you are a business leader, an entrepreneur, or a strategic investor, I help prioritize, accelerate growth, scale operations, and transform businesses for enduring commercial success.

I leverage AI pragmatically— bringing a business-first perspective to help you stay ahead, cut through the noise, and focus on real opportunities that tangibly improve performance and decision-making.

Over the years, I've learned strategy matters when it drives action. That's my role: a partner driving clarity, execution, and lasting results.